Vancouver, WA, USA
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Jobs Completed
Summary
Video introduction
LANGUAGES
English
EDUCATION
University of Santo Tomas - Manila, Philippines
Bachelor of Arts in Journalism, 2005-2009
CERTIFICATIONS
Content Strategy for Professionals: Engaging Audiences - Northwestern University
Copywriting for Social Media
Content Writing & Marketing
Job Type : Hourly
$ 19.50 /hourly 
Write copy for social media posts including ad copy and caption. Can also include social media content planning (weekly, monthly, daily) More
Web content writing
Content Writing & Marketing
Job Type : Hourly
$ 19.50 /hourly
I can write content for your website, blog, or press kit. More
Carla Higham
Mika is able to deliver timely, spot-on content that meets not just the expectations of the brief but the brand's business goals as well.
Summary
Writer, Editor, and Digital Marketing Specialist
WORK EXPERIENCE
Content Editor | Hinge Inquirer Publications - Philippines
Oct 2009 - Nov 2011
I handled print and online content production for the company's lifestyle magazine.
Digital Marketing Specialist | Sun Life - Philippines
Nov 2012 - Mar 2022
My initial tasks were managing the content of internal and external online platforms of the brand such as the employee intranet, newsletters, public website, and social media. When the need to improve brand awareness and growth online grew, I was tasked to handle content partnerships with third-party agencies, influencers, and publications to promote brand campaigns online. Towards the last two years in the company, the online leads demand grew and I was tasked to handle content for social media ads. Alongside this, I was also tasked to create content for the health and wellness advocacy of the company.
Freelance Writer | MikaAmador.com
Dec 2008 - Present
I work with various brands, publications, and organizations to connect to their audience through storytelling. I have more than a decade of experience in writing content for print and online publications, social media, and creative collaborations.
OTHER EXPERIENCES
N/A
SKILLS
- copywriting
- social media management
- blogging
- web content writing
- content strategy and planning
PORTFOLIO
Social Media Content for Asian Institute of Managment - Data Science
The main objective of this project was to create social media content for the Master of Science in Data Science Department of the Asian Institute of Management. I planned and wrote the social media ad copy for different types of content: general information about the course, event promotions, and alumni testimonial video.
My published writing cover mostly anything that piques my interest: wellness, food, sports, technology, and personal finance. My writing has been constantly evolving since I started working in 2009 thanks to a diverse set of clients, publications, and organizations that I’ve worked with.
